HubSpot - A More Integrated Solution than Salesforce

HubSpot provides more consistent data than Salesforce with a 360-degree view on the customer because it has an all-in-one CRM platform that integrates marketing, sales, and customer service tools into a single system. 

 Some of the key benefits of HubSpot's approach to data consistency include:

HubSpot offers a more integrated solution for sales and marketing that's both cost-effective and user-friendly. In this blog post, we'll take a closer look at how switching from Salesforce to HubSpot can benefit your company.

Benefit #1: Consistent data

All customer-facing departments have access to information that otherwise could be siloed if using different systems. With HubSpot's all-in-one approach, all customer-facing departments, including sales, marketing, and customer service, have access to the same information about a customer. HubSpot provides a more consistent and complete view of the customer across multiple touchpoints, including their website visits, email interactions, social media engagements, and more. For example, the sales rep can identify previously unknown pain points for a specific prospect based on marketing activity, such as the most viewed website page being a pricing page.

This enables a more coordinated approach to customer interactions, as all departments can see the same data and provide a more personalized experience for the customer.

Benefit #2: Automated processes

HubSpot removes the need for manual data entry and reconciliation between different systems. With HubSpot's single database for customer data, there is no need for manual data entry or reconciliation between different systems. You won’t need to integrate multiple systems together because HubSpot offers an all-in-one solution for sales, marketing, and customer service departments with department-specific tools. So we avoid errors in the mapping of the data when the two systems have different functions. For example, instead of connecting your CRM to a third-party software for prospecting that has limitations (e.g., doesn’t allow for an unknown contact owner), there’s no need to create a complex strategy for reconciling those limitations between two systems.

This eliminates the risk of inconsistencies arising when using multiple platforms for different functions.

Benefit #3: Clean and organized data

Keeping the database clean and organized reduces the risk of data errors: By keeping all customer data in a central database, HubSpot can maintain a clean and organized database that reduces the risk of data errors. This is important for maintaining the accuracy of customer data and ensuring that all customer-facing departments have access to the same information.

Now, let’s take a look at how Salesforce works:

Salesforce is used as a CRM - a system of record. To connect to all your customer-facing departments, you would need to integrate it with other platforms: WordPress for a CMS (website); Pardot for Marketing; Sales Cloud for Sales; Service Cloud for Service; and CRM Analytics for reporting on the data. So many different platforms, so much different data.

Still not convinced? Take a look at the cost breakdown for the sales platform with HubSpot vs Salesforce. 

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Conclusion: Better Results & More Savings

In conclusion, HubSpot's all-in-one CRM platform provides several advantages over Salesforce when it comes to managing customer relationships. 

The platform integrates marketing, sales, and customer service tools into a single system, providing a consistent and complete view of the customer across multiple touchpoints. This allows all customer-facing departments to have access to the same information, removing the need for manual data entry and reconciliation, and reducing the risk of data errors. In addition, the platform's reporting capabilities provide valuable insights into customer behavior and engagement, allowing businesses to make more informed decisions. 

Finally, the all-in-one approach of HubSpot can result in significant cost savings for businesses, as there is no need to purchase and maintain separate platforms for different functions. Overall, HubSpot's all-in-one CRM platform provides a powerful and cost-effective solution for managing customer relationships and is a superior option compared to Salesforce.

Build your revenue-generating machine with HubSpot, today!