Website Redesign - Is It Worthwhile?
Written at 25 May 2016 15:16 by Stefan Materzynski
By now you have certainly read many posts about website redesign. Yet you’re still wondering: is it really worthwhile? It is a tedious work after all, even if you want to outsource your website redesign. There is still so much things to think of, and you already have too much on your plate. Maybe this redesign can wait?
Let’s think it over then. Thanks to 5 Top Warning Signs, you can estimate whether your site really needs a redesign or not. If only one thing is slightly amiss you don’t have to go for radical changes. But if there are numerous problems such as the unclear navigation or poor SEO, you probably need to go for a website makeover. There is no denying it. So let’s see how even small changes in your website’s design can help your business.
First of all, your website is your virtual business card. The better it looks the more people are interested in you. According to Stanford University study, nearly half of all Internet users make judgements about companies on the basis of the overall design of their webpages. Professional-looking websites are perceived as more trustworthy. And you want to be seen as a trustworthy business partner, don’t you? Then your website has to look professional, and a redesign can help you with that. Trends change fast, so updates should be done on a regular basis.
Secondly, website redesign is not only about the looks. It is also about improving user-experience. Satisfied customers are more likely to buy again and to turn into promoters, and that’s what it’s all about, right? So website redesign is an occasion for introducing new features such as, for example, geo-targeting or additional payment methods. If you’ve made some research and you know that your visitors would buy more things if you had "click and collect" feature, then website redesign is an unique chance to introduce it. Your sales will go up, and your customers will be impressed by the fact that you take their wishes into account. It’s a win-win situation!
What is more, website redesign will more often than not improve your ROI. If your website does not have responsive design - now it’s time for it, because more and more people use mobile phones. If you won’t provide your potential customers with responsive design, they will eventually choose your competition and never come back. Website redesign is also a chance to integrate your website with social media which will help to drive more traffic to your website. This also guarantees better ROI.
Last but not least, even a slight makeover improves your position in Google search. This may sound foolish, but this is how the world of Internet works. Frequency of page updates plays a role in Google’s ranking factors. So when you redesign your site, you go up in Google search results. And the higher you are the better for you.
Summing up, website redesign is definitely worthwhile. It will improve your company’s image and credibility, increase visibility and attract new visitors. It will also show your customers that you care about their needs and wishes. Thus website redesign will boost your ROI.
Of course everything depends on your situation. If your website is doing well you don’t have to go for radical changes. But even if sales are ok, they can always be better. That is why introducing even small changes is worth your effort. So even though website redesign means a lot of work, it is obviously worthwhile and will pay off in the end.
Pine Cove Consulting