If you are currently using HubSpot’s Marketing Hub or CRM, then you’ve come to the right place. This post was written in consideration of HubSpot’s clients who are interested in streamlining their operations. Adding HubSpot’s CMS Hub will allow you to stay organised and consistent while keeping all your data in one place. On top of that, building your website in CMS Hub and crafting your marketing and sales campaigns through HubSpot will improve the efficiency of your resources. How? Take a look below!
Whether you are already a HubSpot client or you are considering elevating your marketing strategies to the next level, we would like to introduce you to some of the:
Benefits of integrating HubSpot’s Marketing Hub or CRM with the CMS Hub.
Research has shown that quality websites can build consumers' initial trust, which leads to their first purchases on the website, however website quality may decrease when digital assets do not match well together. Harmonious design between the core website and your email campaigns or landing pages are some of the most important factors when it comes to chasing potential leads because it not only instills a level of consistency of presented information but also allows for the visitor to easily navigate between the different assets. HubSpot CMS is a great tool when you’re looking to improve overall user experience on your website as it accommodates personalised 'smart' content and multi-language page variations as well as offers automatically generated recommendations for best SEO practices. With HubSpot’s CMS, you can be in control of your website.
With HubSpot CMS, you don’t need specialized technical knowledge to edit, manage, and maintain your website - it is designed specifically in minds of marketers. Recent studies found that 84% of companies have a content marketing strategy but only 11% consider it excellent. With HubSpot CMS, you can allocate more energy on developing marketing campaigns and not on struggling with the system, that is creating and personalizing content for every visitor, optimizing your website pages for conversions, and gaining insight into performance - all in one place. HubSpot not only has a site-wide content editing experience that empowers marketing strategies but also offers advanced technologies, including serverless functions and an innate database HubDB to add interactive elements and build dynamic content across the pages. On top of that, the analytics software will allow you to connect with customers, respond quickly to emerging market opportunities, and streamline content operations to enforce consistency across your digital assets.
3. Seamless Alignment Between Your Sales and Marketing Departments.
Combining HubSpot’s Marketing Hub and CMS together will enable you to create an omnichannel strategy that puts the focus on the customers while keeping all data in one place. From the very beginning until the end, you will be able to be in control of your messaging and cater your content to your viewer’s individual needs with a specific goal in mind: to convert your visitors into clients. By having both the marketing and sales data in the same area, you can see and analyse the entire buyer’s journey and know what happens with the new leads that you created once they are rolled over to the sales team. It has been proven that sales and marketing alignment can help businesses become 67% better at closing deals. You can use HubSpot as a one-stop-shop for all sales and marketing analytics data to grow website traffic and generate leads.
4. Make Your Website Time and Cost-Effective.
Let’s be real, the costs of creating and maintaining your website are high and you want to optimize your two main resources efficiently, that is cost and time. The pricing of HubSpot CMS is competitive, which starts at €252/mo. Of course, you can compare it with WordPress, which offers free open source CMS however you will find it quite limited as a lot of features, that are free in Hub CMS, require purchasing additional software or plug-ins, which do not necessarily result in seamless integration. In the end, WordPress leads to greater financial and timely costs for you and your company. Using HubSpot, you only pay a relatively small monthly fee and you don’t need to worry about wasting time building on additional features! Don’t have an IT team to handle your tech issues? Don’t worry, all HubSpot accounts are supported by a help center.
And that’s where we come in. ClickRay builds easy-to-manage digital assets for growth-driven companies based in HubSpot CMS. We can help you take control of your website that saves you the most important resources of your company - time and money.
If you would like to know more about how to build a beautiful and well-integrated website in HubSpot CMS, schedule a free, no-obligations consultation during which we will be happy to answer any questions you may have.