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Why HubSpot CMS Is Good For Content Creators

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Published 14 October 2021 10:08
by Julia Pacewicz

Pay attention, Content Creators! HubSpot CMS is the tool for you. Want to write a wordy blog post? Or develop a unique promotional content for your service or product? Maybe develop a unique customer journey on your website? With flexible modular design and easy-to-use tools, HubSpot has got you covered! 


Here’s a list of main reasons why HubSpot CMS will prove useful for content creators:


 60% of marketers create at least one piece of content each day. (Source: eMarketer)


HubSpot CMS is based on a modular design, meaning that layouts of your website are created using drag-and-drop modules that are easy to add, remove, move or edit. With the Design Manager, you can easily find the modules you need and use them on your pages. You can choose from hundreds of ready-to-go templates, which you can purchase from the Asset Marketplace, or use a website development company to create one that’s specially customized for you (learn more about our custom development services).


83% of video marketers say video has helped them generate leads. (Wyzowl, 2020)


Are you sick and tired of producing solely written content and need to catch the attention of your visitors? HubSpot includes multiple tools that improve the visitor experience on your site. One of such is a video module that is native to the CMS (we wrote a blog post about why video marketing is one of the most powerful strategies today). With HubSpot, you can also create multi-language content variations that’s addressed to visitors from around the globe. Another modern functionality is smart content - a tool that creates personalized content dependent on the client persona, behavior, and whatever you know about your contact.


SEO drives 1000%+ more traffic than organic social media. (BrightEdge, 2019)


HubSpot also offers detailed SEO recommendations that provide easy-to-follow advice for the ways you can improve any page on your website. With the HubSpot CMS, you can also create social media posts (Instagram, Facebook, LinkedIn, Twitter) directly within the platform, so you don’t have to switch between various apps. The social media function also inherently shows you how many clicks the post received on each platform, which brings us to the next point… Analytics:


75% of marketers use their reports to show how campaigns are directly impacting revenue. (HubSpot, 2020)


Besides social media analytics, HubSpot CMS provides their users with powerful marketing data analysis, which help users understand traffic sources, e.g., where are you visitors coming from (traffic analytics); what elements of your website are getting more engagement (page performance); or which campaigns provided the most leads (contact attribution), among others. 


To sum up, HubSpot CMS is one of the best web dev platforms on the market for content creators, for the reasons below:


1. Easy to manage system

2. Innovative design

3. Strong SEO approach

4. Powerful analytics


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Julia Pacewicz

Inbound Marketing Specialist

Julia is a RevOps Consultant & Brand Strategist. She received her B.A. in Psychology and Art History from New York University and her M.A. in Heritage & Memory Studies from the University of Amsterdam. Julia's background in humanities has helped her in creating digital experiences for ClickRay's customers.