SoftwareHouse is a company that creates stunning mobile and web products, custom application solutions and integrates existing 3rd party software solution. Their current channels for purchasing new customers stopped bringing required amount of business, and they were searching for a new way to generate leads.
SoftwareHouse marketing team decided to dive into the world of inbound marketing and use HubSpot platform as a tool to integrate all lead generation activities and initiatives. They started from the beginning and defined buyers' personas and the journey they might follow to become their long time customer. Because they were using mostly outbound and push approach to acquiring new customers, there were not enough amount of content, including a blog, downloadable ebooks and whitepapers and updates about product launches and events. Both sales and marketing teams were working together to create a solid content plan, calendar of publications and promotion strategy including paid advertising in Social Media.
six months they increased their website traffic by over 500%,
As a result, after six months they increased their website traffic by over 500%, improved conversion rate and generated 340% more leads than previous half of the year. If you want to know more details about their game plan, drop us an e-mail.