You are designing or redesigning your website, because you have specific business goals. A website redesign is simply a tactic in your global online marketing strategy, which help you to reach overall objectives. While the website is your single biggest marketing asset, it is still a part of a bigger picture, your overall Inbound Marketing strategy. A worthwhile website redesign agency will see beyond your initial request, show you how your redesign will support (and improve) your overall marketing effort and help you to define a short - and long-term digital strategy that aligns with your plans.
Look for an agency that will not only devote time to understand your business goals, but also will suggest Key Performance Indicators over which their work will be evaluated. A good website redesign agency will start from documenting your current performance metrics and analyzing your site over its history, including:
- Number of visits/visitors/unique visitors
- Bounce rate
- Time on site
- Current SEO rankings for important keywords
- Domain authority
- Number of new leads/form submissions
- Total amount of sales generated
Look for an website redesign agency that will devote time to understand your audience, develop a customized approach for your project and recommend the right services to achieve success. You don’t know what you don’t know, so It’s important your agency will provide you strategic guidance on every step of the redesign process.
Research Responsive Website Design & Experience
Responsive websites are a standard these days, so selecting an agency which has experienced in designing and developing responsive websites is crucial. Creating a custom, responsive site will cost you more initially, as these sites require much more work on the side of the design agency. On average they will require double amount of code, more designs elements dedicated only for mobile version. The new responsive design has to be tested across multiple browsers and mobile devices and longer testing time. Yet today it is critical to designing and developing responsive websites, they will immediately benefit you and your audiences given the trends in mobile usage.
Therefore, when you look for a web design agency to outsource your next website redesign, look at their portfolio and see if they have successfully completed responsive website design projects. It is especially important before signing the contract or accepting a proposal. You can do that by simply opening the websites in the agency’s portfolio on different mobile devices, for example your mobile phone or iPad. If you want to dive deeper in running this type of checks, you can use software like www.browserstack.com . This software is a very helpful solution for finding out bugs on website pages. It gives you a chance to test a given site for its compatibleness for mobile devices (responsiveness) and the most commonly used browsers.
Szymon, as the main originator and the co-founder of ClickRay, has been with it from the very beginning, that is from 2012. He develops marketing strategies and personally supervises projects, making sure that everything goes smoothly and on time. Szymon has a Master’s degree in Marketing Management. He is responsible for the content-related and business side of projects. To put it simply, he listens to the customers and makes sure they get what they expect. He is always eager to share his know-how and some useful tips with the rest of the team.