Blog

25.05.2016 by Stefan Materzynski, 0 Comments

Website Redesign: Is it worthwhile?

By now you have certainly read many posts about website redesign. Yet you’re still wondering: is it really worthwhile? It is a tedious work after all, even if you want to outsource your website redesign. There is still so much things to think of, and you already have too much on your plate. Maybe this redesign can wait?

Ico READ MORE

18.05.2016 by Stefan Materzynski, 0 Comments

Does Your Website Needs a Makeover? Top 5 Warning Signs

As an old Chinese saying goes, fortune and flowers do not last forever. Today it'd be better to say: fortune, flowers and websites do not last forever. It is not enough to just have a website. It needs to be modern, state-of-the-art and attractive website. If you feel that your webpage falls behind and needs a redesign you can use ready-made templates or order a dedicated website. But first check whether you really need to bother. Here are top 5 warning signs which indicate that your website needs a makeover!

Ico READ MORE

09.05.2016 by Stefan Materzynski, 0 Comments

Outsourcing Vs. In-house Developer: How to Make a Decision?

The Big Question

Ico READ MORE

05.04.2016 by Stefan Materzynski, 0 Comments

Does and don’ts while setting up a multi-language website

Setting up a multi-language website is quite a challenge at least for 3 reasons: it’s very time-consuming, it requires extra-budget and advanced software. Of course all of them are pretty much connected as after all, it is all about getting higher return on your marketing investment. On the other hand, in today’s cosmopolitan world, an ever-increasing number of businesses go international and the multi-language website simply becomes a must for them. As more and more often our clients ask us to build for them a multi-language website in HubSpot COS, we’ve decided to share our experience and sum up some of the best (and worst) practices. Be prepared for some hard work!

Ico READ MORE

22.02.2016 by Stefan Materzynski, 0 Comments

Migrating website to Hubspot’s COS – does it pay off?

Being an efficient marketer means staying always one step ahead of the competition. Unfortunately we all know how hard it is to stay up-to-date with all those new marketing trends, especially since not all of this stuff is really worth investing in. So, without further ado, we present the advantages and some of the obstacles you may find when migrating your website to the Content Optimization System – the newest product of the HubSpot company. In the next few paragraphs we will tell you how to start with your COS and why it is actually worth every penny?

Ico READ MORE

19.02.2016 by Stefan Materzynski, 0 Comments

Starting with HubSpot from scratch

According to Forbes magazine, less than 10% of companies are using marketing automation and yet everybody knows that, in today’s digital world, this is an absolute must. Are you surprised? So are we, but actually that’s a good news – it means that you can do better than 90% of your competitors just by implementing the right marketing automation strategy. We have prepared some tips on how to do this using HubSpot’s COS as it is integrated with every marketing channel and offers really awesome marketing tools (but of course you can choose from a wide range of content management systems out there). 

Ico READ MORE

17.02.2016 by Stefan Materzynski, 0 Comments

HubSpot vs. WordPress – clash of the titans

If you’ve ever tried business blogging, it’s quite probable that you’ve heard about the unquestionable king of content management systems - WordPress, which powers over 24% of the web (according to their website: https://wordpress.org/about/features/ ) – that’s quite an outcome! It’s free, available and functional, but the big question remains: is it the best? As true marketing geeks, we simply couldn’t resist the temptation to compare this most commonly used blogging platform with one of its younger competitors – HubSpot, which consistently gains popularity on the market.   

Ico READ MORE

12.02.2016 by Stefan Materzynski, 0 Comments

HubSpot’s blogging platform – why is it perfect for non-techie marketers?

 If you think that Steve Jobs build the Apple empire because he was a super techie guy, you are very much mistaken. He succeeded due to some ingenious ideas and the incredible power to sell them. That is precisely all you need to run a good company blog using the HubSpot’s upgraded blogging platform. No IT background nor coding skills required. We present some of the coolest features provided by HubSpot, which will literally make your life easier.

Ico READ MORE

09.02.2016 by Stefan Materzynski, 0 Comments

How Hubspot’s blogging platform supports your lead nurturing strategy?

Finding a strategy which would smoothly push leads down the sales funnel seems to be a real Holy Grail quest of every marketer. But finally the day came when their prayers have been answered. Since the stakes are high, we’ve decided to sum up the best HubSpot’s blogging platform features that make the lead nurturing process much quicker and easier.

Ico READ MORE

20.01.2016 by Stefan Materzynski, 0 Comments

3 Game-changing characteristics your next website redesign agency should have!

If you are one of those people who are currently seeking out digital agencies to outsource you’re next website redesign project and don’t know where to start, read this blog post as you might find it useful. Websites are arguably the greatest Inbound Marketing asset that a firm possesses. Therefore selecting the right website redesign outsourcing agency for the project can make a difference between success and failure of your overall digital campaign. Over the years website redesign projects have become more and more complex, due to the rapid technology advancements and the way consumers make purchasing decisions.

Ico READ MORE

17.11.2015 by Stefan Materzynski, 0 Comments

How to use buyer personas for the website redesign purposes

You probably all know what buying personas are right? And as smart Inbound Marketers you are using them to create educational content that is compelling to your prospects. IF for some reason you missed out on what buying personas are hear is a quick recap:

Ico READ MORE