Many inbound marketers constantly think about changes to all the tools they use on a daily basis. They do it mainly to optimise marketing campaigns and achieve higher and higher conversion rates. The most important tools are company's website or landing pages. When using HubSpot COS it is quite easy to purchase and utilise new templates for sites, landing pages, mailings etc. I want to point out 5, the most important steps, to successfully implement inbound templates into your HubSpot COS.