We are often approached by business owners and digital marketers, who are thinking about starting the website redesign projects, which content management platform should they choose. Because most of them are HubSpot users, they consider COS as one of possible options, but there are always many questions about different topics. Is it flexible enough for rapidly changing design trends? Whether it’s closed ecosystem may be an obstacle for high international growth? Is it a good solution for non-techie users? There are still many misconceptions about what the HubSpot COS can and cannot do. Let's dive into 17 topics to break these myths, and gain more knowledge about the capabilities and functionalities it offers.

So, you are probably thinking what is BPO and how it can financially benefit your agency. Business Process Outsourcing (BPO) is a form of outsourcing that engages third party service providers into performing specific business process. It sounds very academic but BPO is commonly used in many business processes from accounting through telemarketing to market research. In this post I will try to explain how BPO Web Development can help your agency grow through scaling development budgets based on the workload acquired by your agencies sales.  

Long, long time ago, marketing consisted pretty much of trying to reach as many people as possible and hoping someone would get interested. Of course, it wasn’t completely ineffective as statistically, the more people get your massage, the more chances you have somebody will actually buy your product. However, this meant more floundering around in the dark and certainly wasn’t neither thrifty nor fast way of getting customers. Luckily, nowadays there are tools enabling us to gather and analyze very precise data about prospects, tailor marketing messages to suit their individual needs and interests, and measure the return on our marketing investment. We picked 5 most cutting-edge, must-have HubSpot COS tools every inbound marketing agency should be using for the ultimate success.

The Internet is a vast place, and it is not always easy to find reliable help on website development. We are here to help you with our list of 15 best blogs to follow about website development. On these blogs you’ll find interesting, up-to-date information which will inspire and educate you. If you want to know which blogs are worth your time, then keep on reading!

Statistically 74% of customers become frustrated when the displayed content has nothing to do with their interests!1 What’s more, most of the marketers are aware of the fact that personalization drastically improves conversion rates and yet, only 20% of them manage to fully customize marketing messages. How is that possible? To make your content truly relevant to consumers’ needs, you need to connect all the big data with your entire marketing strategy. Unfortunately, that’s also one of the hardest parts about online marketing. An in-depth insight into prospects’ behavior requires an advanced system able to track and handle every online interaction with your brand. However, as new features are added, marketing software becomes more and more complicated to use. And that is precisely where HubSpot COS (Content Optimization System) comes in.

The decision about which website development agency to choose is difficult. t’s frightening to realize that the wrong choice may get you fired. But before you start panicking, you should read our freaky reasons why choosing bad website development agency could get you fired. They’ll serve as a warning and will help you by giving some clues at what to do before hiring a website development agency. So let’s start!

Once in a while, every marketer encounters some popular, but completely false, beliefs concerning web development services. Actually there are so many myths out there, that it’s a real challenge to pick the most ridiculous one. Nevertheless, we will try to limit our blacklist to four most dangerous pieces of advice that can really sabotage your marketing efforts.

An average Internet user needs only about 3 seconds to decide whether the website is worth staying on or not. But what can you really tell about the website after those 3 seconds? Whether you like it or not, most of the visitors tend to judge a book by its cover and you have only one chance to make a first impression. Don’t spoil it! Here are 7 pillars of remarkable web design that every business owner should be aware of.

Here at Clickray we work hard for your success. Of course creating websites, which engage, convert, and delight your customers is no child’s play. It requires not only creativity but also a lot of work and self-discipline. Throughout our years of experience with custom web design, we have established a detailed plan that we follow every time we prepare websites for our clients. If you are considering hiring us and wondering how our cooperation would look like, here you can see our website design process step by step. So how do we design websites?

In the mythical, pre-Internet era the world of marketing was very simple. A customer simply walked in to your shop, you recommended him a product, and, more often than not, was sold. End of story. Now, everything is different as more and more businesses turn to online marketing. But it's not only about having a website that people can visit. It’s about encouraging them to visit regularly, buy your products or services and, preferably, to recommend your company to future clients. The marketing battle is fought inside the customer’s head as much as on your e-commerce site. Luckily, there are some savvy tricks which will help you to be on the winning side. Some of them are well-known and recommended by everyone: responsive design, low shopping charges, price anchoring, possibility to shop without an account, etc., etc. But now it’s time to learn about some more sophisticated yet often disregarded  tricks to boost your return in investment (ROI)!

We, marketers, are always in a rush. Hundreds and thousands of tasks to do, people to call, campaigns to run, promotional material to print. It is virtually impossible to cover all the bases, especially if one of main tasks is website redesign. While your website is your most valuable marketing machine, the process of design may prove painful even if you decided to hire somebody to do it for you. You know - all those IT specialists asking strange questions, unforeseeable technical difficulties, unexpected delays, and, of course, the need to personally supervise everything…