Go Inbound with website development on COS
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In the previous blog post we have described the advantages of HubSpot COS in detail. But what should you do when you decide to develop your website on HubSpot Content Optimization System? It is not enough. To attract traffic and improve your conversion rate you have to go inbound. It is high time to do it!

HubSpot COS templates

Templates are very important in keeping clear design which is focused on smart content. That’s why Clickray’s developers produce Turbo templates for website development on HubSpot platform. This series of templates is great in running on many campaigns, since the templates are prepared according to the best inbound practices. COS templates are also the essence of inbound marketing! Moreover, they can be used to customize actions, as they contain drop-down selectors.

The COS and Inbound Marketing

HubSpot Content Optimization System was developed to the Inbound Marketing Methodology. It means that having website on it helps you in following inbound marketing policy. Firstly, it integrates your website, blog and landing page, which is a huge facility for your marketing campaign and managing the inbound approach.


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Three steps to go inbound with HubSpot COS

  1. Choose your buyer personas

     


Firstly, you have to decide who you want to attract by your website. Then, create their profile stories. Do research about their interests and identify trends. Your actions should be made with accordance to their profiles, as it helps them in crossing their buyers’ journey and become a customer.



  1. Create remarkable content


During creating smart and remarkable content remember about the context, so for whom it is created. As an infant does not understand his parents’ speech, your viewer can feel exactly the same while reading your content. Thus, do not forget to have your buyer personas in mind! Titles or headlines which occur in your content should be catchy and compelling. Address only one topic per post. Thanks to it you keep your website clear and well-organized.
Content should be provided on a regular basis. Only in this way your potential leads will feel treated seriously.

  1. Amplify your website with social media


As social media are so popular today, you cannot forget about using this channel to engage your potential leads. Promote your blog post through Facebook, Twitter and others social media. They have power to attract new visitors of your website and make them your customer in the feature!

Source: hubspot.com

 
 

 

Stefan Materzynski

I am a co-founder of Clickray. Our inbound marketing agency started in 2012 and we got HubSpot partner certificate. From that time we help companies to: - redesign websites, - optimize SEO and SEM, - generate leads, - increase conversion rates, - launch and improve e-mail marketing campaigns, - launch websites and e-commerce platforms, - automate marketing processes. Now we are highly concentrated on HubSpot COS. We develop medium and big websites from scratch and produce ready to use templates for HubSpot Marketplace. If you have some questions please feel free to ask me anything : s.materzynski@clickray.eu :-)

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