How to get people to like your B2B website - Clickray

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Posted by Stefan Materzynski - 02 December, 2015

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So you've just built your new, custom designed B2B website. But how you can get people to like it? Get familiar with the most popular tricks you can use.

Your “how to” blog post should teach the reader how to do something by breaking it down into a series of steps.

Begin your blog post by explaining what problem you are going to solve through your explanation and be sure to include any relevant keywords. Add in a personal story to establish your credibility on this topic. And make sure to end your blog post with a summary of what your reader will gain by following your lead.

Need some inspiration? Check out these "How-To" exam

ples from the HubSpot blog:

BODY:

Now deliver what you promised in the first section. This is the longest part of the post, so make it easy to read. Use short paragraphs, bullet lists, and bold headings to set different sections apart. 

Some common section headers include:

Step 1: Getting Started

Step 2: Do Your Background Research on…

Step 3: First Steps for… make the best possible body of your blog:

Step 4: Second Steps for… make the best possible body of your blog:

  • Include visuals
  • Include short explanatory phrases in your headers
  • At the end, transition into your conclusion

Test number list

  1. Include visuals
  2. Include short explanatory phrases in your headers
  3. At the end, transition into your conclusion
You've gotta dance like there's nobody watching,
Love like you'll never be hurt,
Sing like there's nobody listening,
And live like it's heaven on earth. 
― William W. Purkey

Don't forget to add a Call-to-Action to turn your blog post into a marketing machine!

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CONCLUSION:

Now it’s time to say goodbye and wrap up your post. Remind your readers of your key takeaway, reiterate what your readers need to do to get the desired result, and ask a question about how they see the topic to encourage comments and conversation. Don't forget to add a Call-to-Action to turn your blog post into a marketing machine!

Congratulations! What a lovely how-to post you've created.

Topics: Custom Web Design

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